Reputation and quality of resources are influenced greatly by the company you keep. We surround ourselves with the best industry associations the world has to offer.
American Association of Advertising Agencies (4A’s).?The worlds most prestigious and the leading U.S. trade organization representing the advertising agency business since 1917. Members benefit from the broadest feasible depth of information regarding the operation of advertising agencies, encompassing management, media, print and broadcast production, secondary research on advertising and marketing, international advertising and much more.
Estey-Hoover was elected into the 4A’s in 1977. Election is widely regarded to be the highest professional recognition an agency can achieve. 4A's membership has been awarded to less than 6 percent of the nation's more than 13,000 full service agencies. 4A’s members produce approximately 80% of the total advertising volume placed by agencies nationwide.
IPREX?is a global network of communication agencies that consist of over 100 offices worldwide. They work across industry sectors and specialties to partner with the most talented PR firms in the world. IPREX represents clients directly and then pools the resources of their independent PR agencies to satisfy the needs of their clientele. Partners involved with IPREX are expected to perform with world class levels of customer service and are required to meet best practice standards. Partner PR firms provide a variety of services to clients in remote and emerging markets as well as established industries worldwide.
PR Council:?Is a trade association comprised of America’s 100 leading public relations firms. The Council advocates on behalf of PR firms and ensures they promote excellence in the field of public relations. The PR Council maintains an expectation of excellence within its member organizations and promotes the continual practice of ethical business decision making. By committing to a code of conduct and a rigid standard of practices, the PR Council assures clients that their member firms operate at the highest levels of professionalism and ethical conduct.
Public Relations Society of America:?PRSA is the world’s largest Professional Public Relations organization and represents over 22,000 public relations and communications professionals across the United States. The Society sets standards excellence for its members and upholds the principles of ethics for the industry.